Everton and the European dream of conquering America’s sports market

The Premier League team, like so many before them, dream of exploiting a huge market. But there is not much room in a crowded landscape

The European Super League may have been put in the trash for now but Premier League clubs – even those who were not invited to the proposed closed playground of the world’s richest clubs – are still searching for ways to extend their commercial reach around the world.

Everton, crosstown rivals to Liverpool but of little threat to the elite of English football if we are taking into account recent Premier League standings, has unveiled an international strategy to expand its fan base across North America and, by extension, its commercial opportunities. They’re the latest team – from a number of different sports and leagues – to dream of striking it rich in the biggest sports market in the world. But, as always, the question remains: how feasible is that dream?

Related: Carlo Ancelotti returns to Real Madrid as manager after leaving Everton

Related: Premier League 2020-21 season review: our writers’ best and worst

Toffee Soccer: Everton and North America by David France, Rob Sawyer, and Darren Griffiths (DeCoubertin) is published on 11 June 2021.

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