Norwich City axe BK8 sponsorship deal over sexualised marketing

£5m deal terminated after widespread fan outrageClub apologise after U-turn: ‘We got it wrong’ Norwich City have ditched their new sponsor after a revolt by fans over the gambling company’s sexualised marketing.On Saturday, the club announced a one-year contract with BK8, an online casino targeted at Asian markets but apparently registered in Malta. The deal, believed to be worth £5m, provoked dissatisfaction among a number of fans unhappy at having a gambling sponsor, and one with an obscure financial structure. Related: ITV criticised for not banning gambling ads during Euro 2020 Continue reading…

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